Skip to main content

Social media: it gets stale fast Be careful

Social media: it gets stale fast. Be careful.

It is time to understand the importance of social media and your responsibility to maintain your presence on whateversites you select. Social media is ultimately special because of its interactive nature. Your clients and prospects canpost questions, observations, remarks (both good and bad). Because of this, it is important that you consistentlymonitor your page. If they ask questions, they want answers. If you had a storefront and a customer walked in, youwouldn't ignore them would you? Same for social media. Also, each question they ask is not only an opportunity to helpthem understand how your product or service meets their needs, it is an opportunity to understand features and optionsthat you presently may be overlooking. That can help expand and grow your business and open new target markets.

And that takes us to the part about social media marketing that makes some people a little uneasy. It is not justquestions about features and options that can appear on your facebook or twitter feed. It can be remarks, andobservations, not all of which are going to be positive. Complaints and bad reviews are also going to pop up. One hopesnot frequently but they will appear. These have to be handled directly and promptly. Promptness matters because thelonger a negative remark goes unaddressed, the more other prospects will see it and take it into consideration. Therehas been some research suggesting negative reviews carry more weight than positive ones. These things must be handleddirectly and straightforwardly. If you can find a resolution to a problem, do it. In many cases the customer may post afollow-up note thanking you. That will be seen by everyone. If you cannot address the problem, be honest about why youcannot meet a certain need. Honesty is always appreciated. The worst thing is ignoring any posts to your social mediapages. That is the biggest mistake you can make.

Comments

Post a Comment

Popular posts from this blog

Leveraging your business data to drive better business outcomes

Leveraging your business data to drive better business outcomes Smaller firms may hear about AI and how data is driving the big corporations of the world, but they often don’t realize that they can do the same. The size and age of your business doesn’t have to be a limiting factor in whether you use data. Today’s blog is a quick look at data management for the small firm. The first lesson is: don’t take your data for granted. The basic business model for some large IT companies is monetizing the data that they collect. While this may not be your goal, you probably collect a great deal of data about your customers, prospects, and operations. An MSP can help you make better use of that data. Here are just three examples: Marketing Data tells you who is interested, when they're interested, and in what they are interested. Data can tell you where each individual prospect sits in the sales funnel, so your marketing messages reach them exactly where they are. It can also track the...
Post a Comment
Read more

Roadmaps for Data Security and for Strategic Planning

Roadmaps for Data Security and for Strategic Planning It is time you were encouraged to stop looking at the technology you use to run your business as just some reliable piece of invisible infrastructure that hums along in the background. Instead, business owners should look at technology from a strategic perspective. What can technology do to support business in the future? How can new technology help your present business evolve and adapt to new market demands and customer expectations? For instance, AI is a new technology that may create serious disruption in many industries. Failure to think into the future could put a business at a disadvantage. Unfortunately, most small businesses face two challenges that make it difficult to incorporate new technology into their strategic plans. In-house staff focus more on maintaining existing technology - For many SMBs, in-house IT staff resources are limited. As a result, much of their time and attention must be focused on putting out fi...
Post a Comment
Read more

An MSP can help you prepare your business for tomorrow’s market

An MSP can help you prepare your business for tomorrow’s market Many small businesses tend to view an MSP as the local fire truck. Available when an emergency happens, they rush in, put out whatever tech fires broke out, and then leave. This is also known as the "break-fix” approach to technical support. However, an MSP can bring many types of value to a small business. In particular, an MSP can function as a strategic partner for a small business. Technology needs to be part of your long-term strategic planning. MSPs have the ability to devote energy to understanding emerging trends that can help your organization develop a “technology roadmap.” This is a long-term strategy document that outlines how and what technology should be used going forward. The roadmap takes a proactive view of technology as a strategic tool for the long-term growth of the business. Individual parts of a technology road map will address specific aspects of the company’s “technology” such as software de...
Post a Comment
Read more