Skip to main content

Why social media?

Why social media?

We’ve been talking about social media as a good way to market if you're a small business. Facebook , in particular, canbe useful not just as a marketing tool, but as a platform that can serve as your website. If you don’t have a website,facebook offers a way to have a “faux” website. It can provide basic information about your goods and services, and itcan be easily updated. Unlike a website, it takes no web skills to change the content of your facebook page. So at thevery least, this is a pretty safe way to get into the shallower waters of social media.It is important to remember to update your facebook page. Leaving it to get stale doesn't send a good message. If youdon’t care enough to keep it up to date what does that say about how you run the rest of your business?

Once you have set up a facebook page, you now have to think about social media as a marketing tool. It is a way tomarket your goods and services and it offers the opportunity to interact with potential clients. Most other forms ofmarketing: direct mail, ads, fliers, etc are all one directional. Social media lets customers interact with you, developa back and forth. This creates relationships and provides you greater insight into the needs and wants of your potentialbuyers.

Social media can be a big boon for small businesses. It represents a generally low budget marketing tool that can beadapted to your specific needs without much tech expertise. However, it does require the commitment to the labor neededto keep the sites active and responsive. You have to determine that you or someone you trust with the responsibilitywill commit to the daily follow up needed. In addition, you should determine a policy about how frequently the sites arechecked and who has the authority to determine how to respond to posts. In short, no good marketing tool is labor-free,but social media can be a relatively simple marketing tool for a small business.

Comments

Post a Comment

Popular posts from this blog

Why Migrate to the Cloud

Why Migrate to the Cloud If you haven't already considered migrating your data storage to the cloud, you are probably in the minority of businesses. While it may seem intuitive that somehow your data is safer if it is stored “ at home,” on location at the site of your business, that probably is not correct. Given the ability of skilled cloud service providers to provide redundancy and a level of security unattainable by a small business, storing all your crucial business data on site using in-house support is probably akin to keeping your money under the mattress instead of a bank. In this blog, we’ll explain what cloud data storage means, and some reasons why it may be a good business decision. In addition, we’ll quickly note some reasons some people get nervous about the security of cloud storage. What is cloud data storage? In an earlier time, a business would store all of its data on-site. Individual employees might keep all of their Word and Excel documents filed on their PC. ...
Post a Comment
Read more

Protecting Your Data on the Cloud

Protecting Your Data on the Cloud Cloud storage has transformed the way businesses store and manage data, but for some, it also raises concerns about data protection. This blog post discusses a few security measures that can be deployed when using cloud storage. Data Encryption One of the fundamental security features of cloud storage is encryption. It ensures that your data remains confidential and protected from unauthorized access. Cloud storage providers use encryption algorithms to protect data both during transit and when stored in their servers. This means that even if an attacker intercepts the data in transit or gains access to the storage servers, the information remains unreadable. Encryption adds an extra layer of security, ensuring that your data remains confidential and secure. Access Controls and Identity Management Concerned about access to data? Cloud storage providers offer access controls and other mechanisms to prevent unauthorized access to your data. These feature...
Post a Comment
Read more

Marketing and AI

Marketing and AI Suddenly, everyone is talking about artificial intelligence (AI). It is constantly in the news now. It suddenly is looming like some intimidating Terminator. However, AI is not a toggle switch that was suddenly turned on one day this year. AI is everywhere and has been around for far longer than most of us are aware. We just didn’t realize it. Ever think about how Instagram shows you reels based on your past views? Youtube does the same. Amazon makes recommendations based on your browsing and purchase history. By the newest standard, that is old hat AI, but it is AI. Lately, significant advances have been made that increased the power of these learning algorithms exponentially. The new tools Chat GPT, BARD, Well-said are examples very widely covered in the media. Why are businesses so interested? There are a wide variety of uses for AI in the business space, from project management to customer service. A bit of background, it might be helpful to take a quick s...
Post a Comment
Read more